Client Overview
Milk & More is a UK-based grocery delivery service that modernises the traditional milkman experience, focusing on sustainability and convenience.
Objective
Milk & More needed to scale customer acquisition efficiently in a competitive market, balancing paid media growth with organic search improvements.
Strategy
Curated Digital restructured paid media campaigns, refined audience targeting, enhanced SEO performance, and improved conversion rates through A/B testing.
Execution
- Paid Media Optimisation: Scaled budget by 400%, introduced TikTok ads, and refined bid strategies for efficiency.
- Conversion Rate Optimisation (CRO): A/B tested landing pages, refining headlines, CTA placement, and imagery to improve sign-ups.
- SEO & Content Growth: Optimised structured data, created high-intent content (e.g., “Can you freeze milk?”), and addressed technical SEO issues to boost rankings.
Results
✅ 32% YoY increase in new joiners
✅ 54% YoY decrease in cost per new joiner
✅ 40% reduction in media spend
Milk & More achieved scalable, cost-effective growth across digital channels.