Client Overview
Pantone is a global authority on colour, famously well known for its Colour of the Year and Fashion Colour Trend Reports.
Objective
Despite its brand strength, Pantone had low organic visibility for non-branded colour searches, missing a key opportunity to dominate the space.
Strategy
Curated Digital developed an SEO-driven content strategy to optimise Pantone’s colour hub, improve search rankings, and capture high-intent queries.
Execution
- Content Audit & Optimisation: Upcycled existing colour fundamentals content, mapped high-volume keywords, and focused on PAA queries.
- Technical SEO: Improved URL structure and metadata for better crawlability.
- PDP Optimisation: Enhanced product pages for the top 10 best-selling items with non-brand search terms.
Results
✅ 28% YoY increase in organic clicks
✅ 64% increase in ranking keywords
✅ 2159% growth in keyword ranking positions
Pantone transformed its content visibility, securing first-page rankings for key colour-related queries.