Extracting Meaning & Sentiment from Textual Data
Words Worth: Extracting Meaning and Sentiment from Textual Data
Through the analysis of textual data you can gain real insights into customer perceptions of your brand or product. Apteco’s eGuide demonstrates how through analysis of textual data you will be able to:
- Identify the words your customers use most frequently in social media and product reviews.
- Gain in-depth understanding of their sentiments and alter your marketing accordingly.
- Extract sentiment by scoring certain keywords to gain understanding into your customers feelings towards your brand.
Discover how by extracting and analysing meaning and sentiment from textual data you can gain real understanding of your customers’ feelings towards your brand or products.
Download your free eGuide ‘Words Worth: Extracting Meaning and Sentiment from Textual Data’ now.
Through posted comments, tweets and reviews your customers can provide you with a lot of useful feedback. It has become essential to rapidly glean information from textual data in order to respond to your market by adapting your products and marketing message.