Customer loyalty can be fleeting, but it doesn’t have to be.
Before the booming popularity of the internet and digital devices, attaining loyalty was simpler. Brands created lasting relationships with customers through in-store experiences, and enhanced those experiences with quality products, reliable service, and convenient locations. Technology was not a driving force in customers’ lives; they couldn’t Google the nearest competitor when they weren’t fully satisfied. Because of this, brands were able to more easily and reliably retain their customers’ loyalty. Download the report here.