Helping Your Loyalty Programme Members Deal with COVID-19

by Mary Henslee Cheetah Digital

Mary Henslee, Loyalty Marketing Consultant at Cheetah Digital, explains how you can use a crisis such as COVID-19 to build up customer loyalty.

What are your strategies to help members deal with the COVID-19 virus? The immediate focus has been on communicating critical information (and limiting over communications), as it should be. But you also have the opportunity to help your members deal with this, to do the right thing but also to build goodwill, relationships, and long-term loyalty.