Creating Superfans through mobile engagement
From payments to e-commerce, research and customer engagement; mobile is increasingly blurring the lines between online and offline.
Consumers now have higher expectations and new shopping behaviours & attitudes towards interacting and engaging with brands. Mobile devices enable them to acquire instant fulfilment, solve problems and find what they need, all at a rapid pace. This means that consumers are often moving faster than brands, and is why mobile must be a key part of any engagement strategy.
Ikano Insight’s latest white paper explores how brands can use mobile to deliver exceptional customer experiences through mobile in order to drive brand advocacy.
- Why invest in mobile?
- The Mobile Wallet
- Mobile insight
- Delivering timely & contextual communications
- Data driven mobile engagement
- Top tips for delivering mobile engagement excellence