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The PR and SEO Relationship Status
PR and SEO teams share a common goal – to increase a brand’s presence in the marketplace – but they…
Leveraging Digital PR For A B2B Business
In our post ‘How Do You Choose the Right Influencers for Your Brand’ on the Figaro Digital blog, we discussed…
SEO is the New PR
Stephen Kenwright, Head of Search at Branded3, explains why your SEO and PR teams need to talk It used to…
Useful Learnings From The United Airlines PR Disaster
It’s been almost a month since what’s believed to be the most severe PR crisis in United Airlines’ 91-year history.…
Why PR Is The Most Important Organic Search Skill You Can Have
Luke Budka, director at TopLine Comms, explains how improving your PR can improve your SEO What do the following have…
Good PR for SEO
Adam Skalak, Head of Natural Search at iCrossing The blurring of lines between traditional disciplines is part and parcel of…
Content Marketing: Finding The Right Story
Content production is a huge priority for brands looking to keep their consumers engaged and inspired, but this can sometimes…
B2B Spotlight: It’s All About Communication
B2B marketing is a very different beast from its consumer-fuelled cousin… or is it? The opportunities presented by digital are…
The Next Generation of Programmatic
There has been a flurry of brands experimenting with the various capabilities available within programmatic marketing. As a result there…
The Figaro Digital Digest: 19th May 2017
Another week, another round of digital developments. Take a look at what hit the headlines of the online interface. 1.…
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