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AI, Analytics • February 2, 2021
...still in its infancy, the future is full of possibilities for influencer marketing and AI. The evolution of technology and the ever-changing marketing trends make it clear that influencer marketing...
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• September 22, 2016With brands dedicating an increasing amount of their budgets to influencer marketing, having a strong influencer marketing strategy is now essential for many brands and agencies. Social Circle – a...
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Digital Marketing, Influencer Marketing • September 24, 2019
As social media users get more aware of influencer marketing, the effectiveness of micro-influencers increases. While some are getting put off by bigger influencers, micro-influencers boast a smaller audience with...
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Community Management, Consumer Behaviour • November 14, 2017
...influencer marketing is currently undergoing a transformation which will redefine the way brands and brand advocates are able to produce promotional content. The future of influencer marketing is far from...
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Native Advertising • July 18, 2017
...With Native Marketing? For the last few years at least, brands prioritised a form of ‘native’ marketing, stressing at all costs the need for any brand-influencer partnership to appear natural....
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Consumer Behaviour, Digital Marketing • September 26, 2016
...get more people watching it, more people engaged, and that will hopefully make a happier consumer.” Reverse Influencer Marketing At the Festival of Marketing, Harrington will be discussing reverse influencer...
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Digital Marketing, Ecommerce • September 22, 2020
...building relationships amongst content creators, customers, and employees. Ahead of her appearance in our Retail & Ecommerce: Digital Marketing Spotlight webinar this week, Lauren shared her thoughts on influencer marketing,...
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Influencer Marketing • December 10, 2018
...with costs, lack of communication, and general apathy to commitments. So, Is Influencer Marketing Going Downhill? Influencer marketing is still the go-to for effective advertisement, but larger influencers are starting...
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Behavioural Targeting, Consumer Behaviour • April 13, 2018
...outside.” The first step was to assess the spectrum of influencers, to see which would align well with our brand: Categories Of Influencer Micro Influencers – Micro influencers are the...
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Influencer Marketing, Social Media • April 5, 2019
...dust is beginning to settle, we are looking to explore how effective this form of digital marketing is, or could be. Virtual influencers are essentially characters created using CGI who...
