Search Results for “Influencer Marketing”
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All You Need to Know About the Role of Artificial Intelligence in Influencer Marketing
Rithesh Raghavan, Director of Acodez, explains how you can optimise your influencer marketing strategy using artificial intelligence. Artificial intelligence (AI)…
Influencer Marketing: Q&A with Lauren Spearman, Head of Brand Advocacy, MADE.COM
Lauren Spearman has been working in digital advertising and marketing for over 10 years. Starting her career in Manchester working…
Hyperlocal Influencers: Why Community Matters In Influencer Marketing
As social media users get more aware of influencer marketing, the effectiveness of micro-influencers increases. While some are getting put…
Paid Opinions? The Delicate Balance Of Influencer Marketing
To exist in the digital space is one thing, but to sustain conversation with your consumers digitally is a whole…
Why Native Influencer Marketing Needs to Go, Now
Celebrity endorsements have existed since at least the 1760s, when artisans would boast of royal approval of their goods and…
Reverse Influencer Marketing: Reaching The Younger Generation
The last decade has been a period of unprecedented change, with platforms and marketing techniques changing constantly. The newest generation…
10 Point Plan: Influencer Marketing
With brands dedicating an increasing amount of their budgets to influencer marketing, having a strong influencer marketing strategy is now…
Virtual Influencers: The Next Big Marketing Trend Or Latest Gimmick?
As a concept, influencer marketing is nothing new. Look back as far as the 1930s and you’ll find Santa featuring…
Figaro Digital Marketing Summit Roundup: 21-22 April 2021 (Part One)
The ONS Retail Stats show that eCommerce made up around 30 per cent of all sales in February – a…
Retail & Ecommerce: Digital Marketing Spotlight Roundup 25 March 2021
If 2020 taught us anything, it’s that eCommerce is an ever-changing industry. With the closure of physical stores due to…
Digital Marketing’s Role in Vaccinating the Nation
Inspiring Interns explains how influencer marketing can impact the roll out of the COVID vaccines. Digital marketing has proven effective…
Why is Digital Marketing Key to Restarting your Business After Lockdown?
Inspiring Interns explains why digital marketing is important, now more than ever. Currently, many businesses (restaurants, theatres, holiday homes, shops,…
Five Social Media Marketing Tips for Ecommerce Stores
With more customers than ever before now choosing to shop online, and a constant increase in competition, eCommerce website owners…
Nine Steps to a Successful Black Friday Referral Marketing Campaign
Mention Me explain how you can create a successful referral marketing campaign for Black Friday 2020. Exactly how Black Friday…
What Are the Marketing Trends for 2021 That I Need to Plan for Now?
Think Beyond, a marketing consultancy in Cheshire, explores how to prime your marketing strategy for changing B2B and B2C marketing…
How Can Affiliates Fit into Your Marketing Strategy?
Affiliates is a broad marketing channel, meaning it can offer great opportunities for success but also confusion. And despite its…