Search Results for “Influencer Marketing”
Videos
Articles
Influencer Marketing: Q&A with Lauren Spearman, Head of Brand Advocacy, MADE.COM
Lauren Spearman has been working in digital advertising and marketing for over 10 years. Starting her career in Manchester working…
Hyperlocal Influencers: Why Community Matters In Influencer Marketing
As social media users get more aware of influencer marketing, the effectiveness of micro-influencers increases. While some are getting put…
Paid Opinions? The Delicate Balance Of Influencer Marketing
To exist in the digital space is one thing, but to sustain conversation with your consumers digitally is a whole…
Why Native Influencer Marketing Needs to Go, Now
Celebrity endorsements have existed since at least the 1760s, when artisans would boast of royal approval of their goods and…
Reverse Influencer Marketing: Reaching The Younger Generation
The last decade has been a period of unprecedented change, with platforms and marketing techniques changing constantly. The newest generation…
10 Point Plan: Influencer Marketing
With brands dedicating an increasing amount of their budgets to influencer marketing, having a strong influencer marketing strategy is now…
Virtual Influencers: The Next Big Marketing Trend Or Latest Gimmick?
As a concept, influencer marketing is nothing new. Look back as far as the 1930s and you’ll find Santa featuring…
Nine Steps to a Successful Black Friday Referral Marketing Campaign
Mention Me explain how you can create a successful referral marketing campaign for Black Friday 2020. Exactly how Black Friday…
What Are the Marketing Trends for 2021 That I Need to Plan for Now?
Think Beyond, a marketing consultancy in Cheshire, explores how to prime your marketing strategy for changing B2B and B2C marketing…
How Can Affiliates Fit into Your Marketing Strategy?
Affiliates is a broad marketing channel, meaning it can offer great opportunities for success but also confusion. And despite its…
Marketing Your Way Through the Great COVID Crisis
Lewis Hackney, Founder of Etch’d, explains why maintaining your marketing presence during the pandemic will pay off in the long-term.…
What Can the UK Learn from the Changing B2C Marketing Approach of Brands in China as a Result of COVID-19?
New research by Gartner shows how the coronavirus has brought changes in consumer behaviour, media consumption, and the use of…
Social Media Marketing Trends for 2020
Accuracast gives their insight into the digital marketing trends we should be paying attention to in 2020. The past decade…
Figaro Digital Marketing Summit Roundup: 24 October 2019 (Part One)
Our Marketing Summit, on the 24th October, was a great success, with delegates from a large variety of brands descending…
Seven Steps to a Successful Black Friday Referral Marketing Campaign
It’s official: Black Friday is a big deal (excuse the pun). Last year, the seasonal event delivered 1.2 billion visits to…
Events
Retail and Ecommerce: Digital Marketing Spotlight Webinar 24 September 2020
Thu 24th Sep
UK (your house)
4 Speakers
Affiliate Marketing Automation CRM