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Articles
The Secret to a Successful Black Friday: Data Activation
Hayley Strang, Field Marketing Manager at Mapp, gives some top tips for data activation over the Black Friday period. As…
AI, Marketing, and the Key to Increasing Customer Satisfaction and Sales
Hayley Strang, Field Marketing Manager, UK & NE at Mapp Digital, explores the relationship between AI and customer satisfaction. AI…
Here’s How Companies Are Tackling the Customer Experience in 2021
Customer experience is on everyone’s minds, but how advanced is the implementation process for companies in 2021? Given the eCommerce industry…
The Challenges of Effective CX
Ricardas Montvila, Senior Director, Global Strategy at Mapp, shares the results of their Forrester study on customer experience. Despite recent…
The Biggest Challenge For Companies: Lack of Customer Knowledge
Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54 per cent of marketers…
Customer Retention: What It Is, Why It Matters and How to Calculate It
Mention Me discuss all things customer retention on the release of their latest white paper on the subject. Customer retention…
The Figaro Digital Digest: November 2019
It’s freezing, the fireworks have been and gone, the knitwear has been worn in and the Christmas hype is increasing…
Email Marketing & CRM Seminar Roundup: 20 November 2019
Our Email Marketing & CRM Seminar on Wednesday saw delegates from a diverse range of brands come together for an…
Financial Services Digital Marketing Spotlight Roundup: 5 September 2019
Our Financial Services Digital Marketing Spotlight on Thursday gave delegates the chance to listen to six speakers talk about a…