Beth Clarke

Group Head of Marketing Effectiveness

Financial Times

Educational & Vocational, Financial

Beth brings nearly a decade of experience in the publishing sector, managing subscription models and growth strategies for multiple news brands, including The Independent, Future PLC and now the Financial Times. As Group Head of Marketing Effectiveness she is responsible for tying together marketing strategies and technologies to both protect and propel the FT to achieve its growth ambitions.   A subscriptions specialist, Beth uses her expertise in change management to support and drive forward transformational acquisition strategies in an increasingly complex landscape, leveraging data and technology to meet evolving reader needs.