The CRM Mini MBA was born out of a very human frustration: CRM had been reduced to “just email” and tangled tech, when its true power lies in understanding customers and shaping business strategy from insight, not inboxes. This course rewires thinking so practitioners move from execution to strategic influence — turning hard-won customer understanding into board-room impact and business growth.
It’s crafted for professionals ready to elevate CRM beyond a siloed function — marketers, analysts, loyalty and lifecycle leads, and tech partners who want to transition from campaign operators to strategic architects. Ideal for anyone in consumer-facing industries who seeks to position CRM as a core engine of relevance, loyalty and lifetime value. (CRM Mini MBA)
People:
Gianfranco Cuzziol
Founder
Gianfranco has over 25 years’ experience in CRM & Personalisation. Brand side he led CRM & Personalisation for the Natura & Co group including the 4 iconic brands: Aesop, Avon, Natura & The Body Shop. Prior to his Group role he was responsible for Global CRM at Aesop where he transformed the brand’s capabilities in...