Hookflash is an independent, London-based, digital optimisation agency, specialising in Analytics, Conversion Rate Optimisation (CRO) and SEO.
Launched in January 2023, our co-founders have been working in digital analytics and optimisation for over 15 years, when organisations were still making the switch from Urchin Analytics to the original Google Analytics product.
We launched Hookflash to enable brands to maximise the potential they get from their website by better leveraging data to diagnose and understand areas of opportunity.
We support a diverse range of clients globally, from FTSE 100 organisations through to UK-based regional charities and are proud to work with over 90 clients since we started
What all our clients share is a passion for putting data at the heart of decision-making. They include: Barbour; Currentbody; We Are TALA; Fred Perry; Ooni; Staysure; Boom Battle Bar; and Escape Hunt.
People:
Yikai Wang
Analytics Director
Yikai loves creating and consuming data, especially when it’s raw! She started her digital analytics life agency-side. A bastion of best-in-class analytics, comfortable in GTM and GA alike, she led the agency’s initiative to get a handle on GA4 when it was in Alpha back in 2019. Moving client side, Yikai trained her SQL muscles, delving deep into...