Megan Dean

Strategy Director

Yodel Mobile

D2C, eCommerce

Megan is Yodel Mobile’s Strategy Director and a cornerstone of the business, having spent the past decade helping apps of all sizes unlock sustainable and scalable growth. Over her 10 years at Yodel Mobile, she has supported hundreds of app businesses across industries and life stages, from early-stage startups to global enterprises, and was recognised as App Marketer of the Year at the App Promotion Summit in 2023. With deep expertise spanning mobile acquisition, business strategy, product marketing, and tech stack alignment, Megan’s approach is both data-informed and creatively driven. She specialises in building growth frameworks that connect every part of the funnel, from app store optimisation and onboarding to monetisation and retention. As the mobile industry has rapidly evolved over the past decade, Megan has made it her mission to stay ahead of the curve, continuously adapting strategies to align with platform shifts, privacy changes, and user behaviour trends. Her ability to bring clarity to complex challenges has made her a trusted advisor to Yodel Mobile’s clients and internal teams alike.