Sticky is a full-service content marketing agency on a mission to satisfy the innate curiosity of the human mind. Bringing together a passion for behavioural science, a dedication to creative thinking and an award winning heritage in content production, we breathe life into brand stories and build connections in a way that leaves consumers curious for more.

People:

Nick Bain

Senior Strategist

Nick has over 10 years’ experience in PR, Social and Content Marketing Strategy across multiple sectors and clients. Nick is the co-lead on The Power of Curiosity a new way of looking at audience segmentation inspired by the way people are naturally curious.

Carla Dobson-Elliott

Director of Editorial Content

Carla is a word-lover turned digital expert with over 15 years’ experience crafting compelling content for brands. She heads up the super-talented editorial department at content agency Sticky, working with brands including Best Western, Compare the Market and Meta. Her Curiosity type is socio-eco empath, but you’ll have to come to the talk to find...

Videos

Behavioural Targeting, Brand Management • 22/01/25

Creating content for curious audiences

By Carla Dobson-Elliott, Director of Editorial Content at Sticky