18 Feb, 2021

SEO, PPC & Display Webinar 18 February 2021

Event Details

Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads are simply not getting the cut-through they deserve? In an echo chamber of offers, incentives, and demands on the consumer’s attention, how can you get eyes on your product, and not be drowned out by the noise of your competitors?

Our virtual search seminar will bring together leading experts to discuss the SEO, PPC, and display trends of today and tomorrow, so you can stay ahead of the curve in this evolving digital world.

As well as engaging presentations from industry experts, you will also have the opportunity to ask questions in a live Q&A and panel discussion. This is a morning event starting at 10:00.

If you have any questions regarding the event please email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.itineris.live.

Topics:

10:00-10:05

Introduction and Welcome

Skip Fidura

Author, Speaker, Expert

10:05-10:20

A Human Approach to Site Architecture

Aiala Icaza

SEO Director

Why is site architecture so important for SEO and our business, but more importantly, why it should be human-centred?

10:20-10:35

SEO Advice for Non-technical Content Teams

Jon Boston

Founder & Technical Director

Strange

Strange has helped many organisations achieve great SEO results with a combination of strong technical support and training of in-house non-technical content teams. This presentation shares some of the most common issues faced and the guidance given to teams large and small.

10:35-10:50

Making Your Digital PR Efforts Work Harder to Drive SEO Success

James Brockbank

Managing Director & Founder

Digitaloft

Digital PR isn't a link building tactic - it's so much more than that. But there's no denying that the right strategy can help you to earn better links than any traditional link building approach and accelerate your organic visibility as a result of this. But there are too many instances where digital PR doesn't drive SEO success, and rather than your organic clicks and impressions reports going up to the right, they flatline. Yet with the right strategy in place, this shouldn't be the case. In this session, James will talk through some of the most common reasons why digital PR doesn't contribute towards organic growth, and share insights on how to ensure that your own efforts accelerate your growth and give your business a competitive advantage.

10:50-11:05

Reducing Cannibalised Budget Wastage in Paid Search to Improve your ROI

Chris Liversidge

CEO

QueryClick

Join QueryClick CEO & Founder, Chris Liversidge, as he discusses the relationship between organic and paid search, and how to avoid budget wastage through data analysis and optimisation.

11:05-11:25