Not-for-Profit: Digital Marketing Spotlight Webinar 23 July 2020

When Greggs announced its headline-grabbing vegan sausage rolls in January 2019, it became abundantly clear that Veganuary exerts a powerful influence on the high street. But the pastry-based snack didn’t come out of nowhere. Greggs-mania was the culmination of five years of corporate collaborations that have been at the heart of Veganuary’s work since its launch in 2014. And last January, 2020, the number of vegan products and menus launched for "Veganuary" hit an all-time high, and included fast food giants KFC, Burger King, and McDonalds. This talk will explore how a fun new year’s resolution challenge has changed the future of food for good.

Video is the most effective way to meet marketing objectives, from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling with a not-for-profit organisation? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content in the not-for-profit sector. Discover how to develop your own brand story to engage your audience emotionally and gets results at every step of the sales funnel.

Find out how WWF International responded to the global health crisis to keep people engaged and supported by pivoting their digital communications strategy and delivering valued content.

Given the recent coronavirus pandemic and social distancing measures, it's never been more important to offer a first-class online experience. Ida will discuss the digital trends that not-for-profit organisations are using to drive engagement with their members and supporters throughout 2020.