20 Nov, 2019

Email Marketing & CRM Seminar 20 November 2019

Event Details

h Club, Covent Garden

This seminar will give you the opportunity to hear experts from the sector discuss the latest trends and topics within email marketing and CRM and share tips on how you can perfect your next campaign. They will cover a range of topics, from personalisation to strategy, KPIs to CRM transformation, guaranteed to leave you inspired and ready to take your new ideas back to the office.

The Figaro Digital Email Marketing & CRM Seminar is open to brand marketers only.

This is an afternoon event with registration starting at 14:00. These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

The agenda will be updated as further speakers are added.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

Topics:

14:00

Registration and Networking

14:30

Personalisation: Why Does it Fall Short?

Laura Paterson

Customer First Marketing

Selligent Marketing Cloud

With an increase in marketing technology, you would think that personalising customer journeys and experiences would be the easiest thing in the world. However, many organisations and marketers fall short. In this presentation Laura will explore how and why marketing has evolved and what you can do to improve your chances of success with personalisation

15:00

Reach for the Stars!… OK Down a Bit
Julie Neilson

Head of Planning

Julie Neilson, Head of Planning at Edit, has developed marketing strategies for clients as diverse as Shell, Morrisons, Lloyds Bank, and the NHS. Based on her successes (and failures), this talk will equip you with some real life tips on how to future-proof strategic ambition against the traps reality sets us at implementation stage.

15:30

Delivering Transformation in CRM
Stuart Russell

Client Services Director

Planning-inc

Drawing on Planning-inc's experience of working with some of the most data-focused, ambitious marketing functions around, Stuart will explore what makes successful CRM teams tick and the key investment areas that have enabled them to become heroes in their business.

16:00

Networking and Refreshment Break

16:30

The Five Most Important Marketing KPIs and How to Track Them
Christelle Fraysse FCIM

Chief Marketing Officer

Workbooks Online

Marketing has never been more measurable or more numbers-driven. It is as much about metrics as it is about messaging. To be a successful marketer, you need to be fluent in the numbers and KPIs that are representative of your organisation's success. In this session Christelle Fraysse will talk about the critical measures of marketing your CEO really cares about; how to calculate and track those KPIs effectively; and how to prove the real value of your marketing efforts and make better decisions.

17:30

Networking Drinks
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