24 May, 2018

Email Marketing & CRM Seminar 24 May 2018

Event Details

The Hospital Club, Covent Garden

Want to learn the latest, most-effective email marketing techniques for your next campaign? Well, you could spend hours trawling evergreen guides, blog posts and even checking out news stories. But for the most time-effective method, sit back and relax while watching our expert speakers tackle everything from design to strategy, automation and personalisation; helping you think outside the box, achieve cut-through and drive significant ROI.

The Figaro Digital Email Marketing & CRM Seminar is open to brand marketers only.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

The agenda will be updated as further speakers are added.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

Topics:

14:00

Registration And Networking

14:30

Engaging People Through The Email Channel In a Post GDPR World
Ajit Bola

Account Manager

GDPR brings with it a number of benefits, building trust and a chance for you to rework your acquisition strategies. Learn how you can grow your database, target effectively, and make the most of your prospect information in a CRM system

15:00

Interactive Emails - What They Are And The Benefits Of Using Them
Jamie Jalleh

Designer

In this presentation Jamie will introduce you to interactive emails, the techniques involved in creating them, and the stats behind what makes them a great addition to your email marketing.

15:30

Email Engagement Workshop
Tom Harris

VP Sales

Emarsys

Is email still relevant? What does good email look like? Join the workshop to learn about quick wins and tactics that you can use today to improve your email campaigns.

16:00

Networking And Refreshment Break

16:30

Beyond the Basics: Why Consumers are Demanding Intelligent Personalisation
Kristian Bannister

Senior Marketing Manager

Pure360

Consumers are demanding more from personalisation, and brands need to keep up. Personalisation needs to be made a business priority, not just a marketing priority; this presentation will give examples of brands who have done just that, as well as sharing the 7 Principles of Intelligent Personalisation and Intelligent Personalisation in practice.

17:00

Driving Results With First-Person Marketing
Danielle Woolley

Head of Customer Success

Adestra Ltd.

Segmentation and automation have changed email marketing forever, but how do we take it to the next level? Find out how to lift your strategy and develop a plan that works for your business. Danielle Woolley, Customer Success Manager at Adestra shares her insights and case studies to help you succeed.

17:30 - 19:00

Drinks And Networking
Location:





Partners: