08 Mar, 2018

Retail & Ecommerce: Digital Marketing Spotlight 8 March 2018

Event Details

The Hospital Club. Covent Garden

Through modern-day retail the possibilities are endless; as are the headaches! The space is constantly transforming, with new technologies becoming available for retailers to attract new and existing customers. Which makes it increasingly competitive, difficult to navigate, and almost impossible to get cut through.

To get a handle on the fads and the no-brainers, benchmark tactics with peers facing the same challenges, and identify actionable tactics to rocket conversion, join us at this retailer focussed roundtable event.

Our expert speakers will each share practical insight on a specific challenge facing the retail industry, before the group split off into a rotation of deep-dive roundtable discussions.  Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

The agenda will be updated as further speakers are added.

If you have any questions regarding the event please call 0207 870 3380 or email  Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

9:00 - 9:30

Registration, Coffee, Pastries And Networking

9:30 - 9:40

Who Really Has A Clue About Influencer Marketing?!

A short talk covering off why there’s suddenly an urgency for brands to jump on the influencer bandwagon, what does it mean for brands, should influencers play a part in your marketing strategy and how to nail it.

9:40 - 9:50

Retail PPC: Is The Future Automated?

Retail PPC teams typically manage campaigns for large and fast-changing product inventories, which cannot be optimised manually. In this session, Search Laboratory's Head of Paid Media, Pete Whitmarsh, will share examples of how automation can help scale and optimise PPC campaigns nationally and internationally, and the opportunity presented by Amazon Marketing Services. He will also provide a sneak preview into Google Attribution, and look forward into other issues that will affect the future of PPC.

9:50 - 10:00

Power Up Your Commerce!

Shoppers have more choice and more control than ever before. If they don’t get what they want from you, when and where they want, then they’ll bounce. How do you deliver value-driven shopping experiences when consumer values are constantly changing? Matthew Tilbury will explain how personalisation has finally come of age, allowing brands to provide omni-channel retail experiences that delight the right customer with the right offer to boost profitability, and show that retailers who turn every interaction into a transaction with personalised offers across the buyer’s journey are the ones who will win.

10:00 - 10:10

The Super-Smart Email Delivery Technique Nobody’s Talking About

Sharing Communicator’s best-kept secret, Georgia will show you how one change to your email sending will ultimately help you deliver more emails to their intended inboxes. You’ll realise why it’s so necessary, see a case study from a high street brand and learn exactly how you can implement it. If you send high-volume email, this is one not to be missed!

10:10 - 10:20

Advanced AdWords Techniques For Retail & Ecommerce

Gareth will be speaking about getting ahead using advanced adwords techniques and how to get the most out of your PPC budget.

10:20 - 10:30

Refreshment Break

10:30 - 12:30

Interactive Roundtables

12:30 - 13:30

Light Lunch And Networking
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