Digital Marketing Conference 30 November 2016

For over 5 years Shazam has been building it's ambition to work with the world's leading brands to connect their marketing commuications to mobile. Starting out with TV advertising, Shazam moved quickly to radio & cinema. The missing piece was visual. So never a company to stand still we built Shazam Visual - oh and added beacon technology in aswell.

Discover the five most cutting-edge competitive insights available on the market today, and how the most forward thinking marketers and analysts can use this information to unlock incredible market opportunities, campaign strategies and hidden competitive advantages.

On the 8th November 2016 the shock election of President Donald Trump reverberated around the world. Pollsters, political commentators and experts all missed it, declaring that there would not be a Trump victory. They were all wrong. All except one robot. EagleAi was built to analyse and understand what mattered to the millions of voters in this historic election. It was built by Havas for ITV News. And it called it right. So how did a robot predict human behaviour better than all the humans? And how much of a role does bias really play in our decisions and our actions? Lisa De Bonis, Havas London's Executive Digital Director, who chaperoned EagleAi on TV, will explain the future applications of Havas Cognitive and tell you what Tom Bradby's really like without his make up on!

Uncover how to transform your marketing strategy from the traditional to the future; whilst dispelling the theory that B2B is behind B2C in its use of content marketing. Giuseppe will explore content listening and understanding the audience persona, buyer journey and content mapping. Plus, he'll discuss the importance of making a content editorial board the core of your content transformation and how country pilots are a critical phase for going global.

Maturity models are a useful tool to prioritise marketing strategy, helping the marketer identify where they are, where they want to be and how to get there. Because so much of the responsibility for the GDPR lies with the marketing team, Steve Henderson is shamelessly stealing the Communicator Sophistication Scale to show you how to evolve your data collection processes, opt-in forms and privacy notices. Plot yourselves on the scale and hear both strategic & tactical advice to set you on your way to improve.

The modern consumer is savvy and dynamic: switching brands freely and using an increasingly complex combination of channels to make their purchases. This presents a challenge for marketers aiming to reach them at the moments that most influence their buying decisions. In this talk, Nick Fletcher will explain how the customer buying journey has evolved and will reveal the insight-led tactics leading retailers such as House of Fraser and Kurt Geiger have implemented to target their customers at the moment of purchase.

The power of a story depends on the depth of its characters. Our influence as a brand is therefore limited by our understanding of our customers. We can’t change behaviour by understanding what customers do, we can only change it by understanding who they are as people; how they think, feel and see the world. Richard shows the capability of science to turn big data into deep character portraits that allow creative marketers to tell the most powerful stories and deliver consistent measurable performance.

A thousand monkeys and a thousand typewriters can’t write better than humans. But what about artificial intelligence? You’ll learn how A.I. isn’t just the future… it’s the present… and it’s making brands millions every day by using better language than humans can write themselves. Awesome.

Maximise your takeaways as our speakers power through 21 slides against the clock; just 21 seconds per slide.

How to make digital experiences that meet the needs of real people.

In this session, you will learn how to engage users on topics that seem dull and boring, but are critical for today's mobile-centric customers. How to move away from listening to what customers tell you to build, to understanding the underlying job the product needs to solve. Plus insight into how Travelex went from obscurity to top the app store charts by blending the above to come up with a unique approach.

During this session, Steve will explore the best way to plan, execute and report your UX testing projects; helping you to significantly improve customer satisfaction, retention and your, all important, bottom line. He’ll also outline the benefits of an in-house UX team and what first steps you can take to build a great one. As well as some quick tips for those looking to maximise their relationships with external partners.