19 May, 2016

Email Marketing & CRM Seminar 19 May 2016

Event Details

The Hospital Club, Covent Garden

Email still generates a higher ROI than any other channel, but achieving cut-through can be a challenge. From design to strategy, automation and personalisation, our team of experts will help you think outside the inbox.

The Figaro Digital Email Marketing & CRM Seminar is open to brand marketers only.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

Topics:

2pm

Registration and networking

Please arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the seminar (until 5.30pm).

2.30-3pm

Time Well Spent? How To Prioritise Your Email Planning

Jill Brittlebank

Senior Director, Strategy & Analytics

Zeta Global

Where “best practice” in email used to lean towards tactical gold-standards, the growing demands of the consumer mean that simple copy, rendering and design tests are no longer sufficient to gain cut-through in an ever more complex and competitive environment. Jill Brittlebank will discuss the mix of segmentation, propositioning, creative and offers – exploring where and how it’s worth investing your time and budget for creating a better customer experience, sustained engagement and a long-term return.

3-3.30pm

1:1 Email Marketing Is Within Your Grasp…

Danielle Woolley

Head of Customer Success

Adestra Ltd.

We’re all under pressure to move away from batch & blast towards an ideal of 1:1 digital marketing. Organisations are increasing their ability to respond to consumers at scale, but many are still hesitant about where to start, how much to commit and how to make this approach work for their business. Danielle Woolley, Customer Success Manager at Adestra has been through this transition with many clients. She offers her advice on getting started and driving success from the outset.

3.30-4pm

Responsive Email Is Not Nice

Mike Parry

CEO

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Eighty per cent of emails opened on a mobile device will be deleted if the rendering is poor. Mike will discuss some of the key issues in responsive email and explain how, by thinking carefully about the design process, you can create a better user experience and generate the engagement you need.

4.00-6pm

Drinks and networking

If you have any questions please call us on 0207 870 3380