Sam Fay

Senior Vice President, Global Brand Strategy

Guinness World Records

Sam is responsible for Guinness World Records’ global brand and digital strategies, product creation and development and strategic partnerships. Her overall objective is to take one of the world’s best known brands to new, record breaking heights. Sam joined Guinness World Records a decade ago, managing the sales, marketing and licensing programmes before moving to New York in 2009 to set up a North American office and team. She returned to London in 2012 to head up Global Marketing across the company’s four offices, before taking on her current, strategic role in 2015.