Luggage Superstore are a leading supplier of premium luggage and suitcases in the UK.
The Challenge
Due to the seasonal nature of Luggage Superstore’s products, the brand had some very strict objectives that they wanted their PPC agency, Absolute Digital Media, to meet.
Firstly, they wanted to ensure that their new PPC campaign met their target of ROAS of 1000%, while also having a positive impact on sales. They also wanted to increase the number of individuals who saw their ads and proceeded to click-through to their site, helping to improve overall brand awareness.
The Strategy
Absolute Digital Media conducted a full, in-depth analysis of the client’s historical PPC data and restructured the campaign entirely. They set up new shopping campaigns for the client’s target keywords and integrated an enhanced Google Analytics tracking platform.
Additionally, they set up Google Dynamic re-marketing and Gmail sponsored promotions to ensure the campaign was obtaining the highest possible visibility for ad spend. It was also important to conduct a series of A/B tests to optimise the campaign efficiently.
The Results
Luggage Superstore’s partnership with Absolute Digital Media helped them achieve their targets:
- 1200 per cent ROAS achieved within five months.
- 752 per cent increase in PPC sales revenue.
- 71 per cent increase in PPC conversion rate.
- 132 per cent increase in campaign clicks.
