Insight
As a well established brand with a strong heritage and national identity, your loyal customers stand by you. But reconnecting with them in a more relevant and engaging way will ensure that loyalty continues and more customers are attracted to the site.
Innovation
Using our Human Ecommerce approach we got to know people from every part of the business as well as the various customers that use the existing site and really understand what they want from the site. Interviews, card sorting and extensive user testing all formed part of the investigation process. Features such as improvements to search filters and recommendations, a readers community area and social widgets to link users to the most topical content were all designed to make the online experience an extension of the Eason store experience.
Influence
Conversion rates increased by a third in the first three months after launching the new website (November 2012 to January 2013). Extensive user testing confirms the intuitive, engaging and altogether more human online shopping experience works, with a mobile site on the way.