Businesses Failing To Align Strategy And Digital Delivery, Finds Inviqa Study

Thu 2nd Nov

November 2, 2017 – A report published today by digital partner and consultancy Inviqa reveals that organisations are failing to align business strategy and digital delivery, and that customer experiences are suffering as a direct result.

The report – ‘Mind the digital gap: aligning strategy and delivery’ – reveals that organisations are struggling to deliver joined-up digital experiences that meet or exceed customer expectations and are inhibited by internal siloes and unsuitable processes and methodologies.

The survey was completed by 100 UK-based senior digital managers in roles such as chief information officer (CIO), chief digital officer, and head of digital, with the majority of respondents (69%) coming from enterprises that have been trading for more than 15 years.

Ollie Maitland, digital innovation director at Inviqa, said: ‘Our research suggests that where there is a disconnect between business strategy and the teams responsible for delivering digital products organisations struggle to improve customer experiences and miss opportunities to innovate and gain a competitive advantage. In publishing this study, our aim is to raise awareness of what businesses can do to establish a legacy of the right processes, practices, and methodologies to become customer-centric and support digital innovation’.

Some of the report’s key findings are as follows:

Commenting on the findings, Andy Skipper, founder and consultant CTO at Saccade, said: ‘This report contains some great statistics and insight on how to construct a healthy environment for digital delivery that allows your organisation to achieve its objectives and avoid the standard pitfalls of silos, shadow IT, and a lack of transparency and predictability’.

To access the full findings, download the report at:

About Inviqa

Inviqa is a technology partner and consultancy trusted by leading brands to meet strategic goals through digital solutions. A specialist in ecommerce, content management solutions, and custom software development, Inviqa helps pioneering businesses to engage, convert, and grow their audiences.

Inviqa’s digital services provide end-to-end support across its clients’ digital journeys – from consultancy and coaching, through to solution-build, implementation, and continuous improvement. It partners with businesses of all sizes, from startups, to world-renowned organisations including Graze, Dreams, Virgin, Arsenal, and William Hill.