Digital Marketing Conference 30 November 2016
TopicsAffiliate Marketing Analytics Automation B2B Brand Management Content Management CRM Customer Experience Data Design & Build Digital Marketing Ecommerce Email Marketing Marketing Automation Mobile Mobile Apps Multi-Channel Marketing Not For Profit Omnichannel Pay Per Click Personalisation Search SEO Social Media Usability User Generated Content UX Video Viral Marketing Web Content
VP Marketing Integration – Content, Social Media, PR Strategy
Registration and Networking Breakfast
Business Lead - Marketing, Research & Insight
Head of Marketing & Digital Media
The British Library
Executive Marketing Director
Unilever UK & Ireland
Head of Data Planning and Analytics
KEYNOTE PANEL – Embracing The Age Of Customer-Centricity: How Can Brands Reinvent Their 2017 Customer Acquisition Strategy To Boost Their Bottom Line?
Senior Vice President, Shazam for Brands. International
Connecting The Physical To The Digital
For over 5 years Shazam has been building it's ambition to work with the world's leading brands to connect their marketing commuications to mobile. Starting out with TV advertising, Shazam moved quickly to radio & cinema. The missing piece was visual. So never a company to stand still we built Shazam Visual - oh and added beacon technology in aswell.
Elizabeth De Freitas
5 Ways To Know Your Competitor’s Audience Better Than They Do
Discover the five most cutting-edge competitive insights available on the market today, and how the most forward thinking marketers and analysts can use this information to unlock incredible market opportunities, campaign strategies and hidden competitive advantages.Watch Video
Lisa De Bonis
Executive Digital Director
The Night AI Predicted Human Behaviour Better Than The Humans: Introducing Havas Cognitive's EagleAi
On the 8th November 2016 the shock election of President Donald Trump reverberated around the world. Pollsters, political commentators and experts all missed it, declaring that there would not be a Trump victory. They were all wrong. All except one robot. EagleAi was built to analyse and understand what mattered to the millions of voters in this historic election. It was built by Havas for ITV News. And it called it right. So how did a robot predict human behaviour better than all the humans? And how much of a role does bias really play in our decisions and our actions? Lisa De Bonis, Havas London's Executive Digital Director, who chaperoned EagleAi on TV, will explain the future applications of Havas Cognitive and tell you what Tom Bradby's really like without his make up on!Watch Video
Networking & Refreshment Break
VP Marketing Integration – Content, Social Media, PR Strategy
A Practical Guide To Content Marketing Strategy For The B2B Business
Uncover how to transform your marketing strategy from the traditional to the future; whilst dispelling the theory that B2B is behind B2C in its use of content marketing. Giuseppe will explore content listening and understanding the audience persona, buyer journey and content mapping. Plus, he'll discuss the importance of making a content editorial board the core of your content transformation and how country pilots are a critical phase for going global.
Digital Marketing and the GDPR: The Privacy Notice Sophistication Scale
Maturity models are a useful tool to prioritise marketing strategy, helping the marketer identify where they are, where they want to be and how to get there. Because so much of the responsibility for the GDPR lies with the marketing team, Steve Henderson is shamelessly stealing the Communicator Sophistication Scale to show you how to evolve your data collection processes, opt-in forms and privacy notices. Plot yourselves on the scale and hear both strategic & tactical advice to set you on your way to improve.Watch Video
Director of Multichannel
Adapting To The Modern Consumer Journey: Multichannel Tactics Used By Europe's Leading Brands
The modern consumer is savvy and dynamic: switching brands freely and using an increasingly complex combination of channels to make their purchases. This presents a challenge for marketers aiming to reach them at the moments that most influence their buying decisions. In this talk, Nick Fletcher will explain how the customer buying journey has evolved and will reveal the insight-led tactics leading retailers such as House of Fraser and Kurt Geiger have implemented to target their customers at the moment of purchase.Watch Video
How Science Can Unify Big Data And Creative Marketing
The power of a story depends on the depth of its characters. Our influence as a brand is therefore limited by our understanding of our customers. We can’t change behaviour by understanding what customers do, we can only change it by understanding who they are as people; how they think, feel and see the world. Richard shows the capability of science to turn big data into deep character portraits that allow creative marketers to tell the most powerful stories and deliver consistent measurable performance.Watch Video
Marketers, Watch Your Back: Here’s AI That Can Write Better Email Subject Lines Than You…
A thousand monkeys and a thousand typewriters can’t write better than humans. But what about artificial intelligence? You’ll learn how A.I. isn’t just the future… it’s the present… and it’s making brands millions every day by using better language than humans can write themselves. Awesome.
UK Marketing Manager
1) 21 Challenges Today's Marketers Face When Powering The Customer Experience With Email – Josie Scotchmer, UK Marketing Manager, Mailjet
2) No “Fluff” Social Media Management - How To Drive Clear Business Impact Using Social Media – Darren Fiander, Commercial Director, SocialSignIn
3) Digital Acquisition - The TL;DR Version - Simon Douglass, Founder, Curated Digital
Maximise your takeaways as our speakers power through 21 slides against the clock; just 21 seconds per slide.
The Product Mindset
How to make digital experiences that meet the needs of real people.Watch Video
Networking and Refreshment Break
Developing Successful Mobile Products: Why The Customer Isn’t Always Right
In this session, you will learn how to engage users on topics that seem dull and boring, but are critical for today's mobile-centric customers. How to move away from listening to what customers tell you to build, to understanding the underlying job the product needs to solve. Plus insight into how Travelex went from obscurity to top the app store charts by blending the above to come up with a unique approach.
UX Architect & Researcher
Discover The Nuts And Bolts of User Experience Research
During this session, Steve will explore the best way to plan, execute and report your UX testing projects; helping you to significantly improve customer satisfaction, retention and your, all important, bottom line. He’ll also outline the benefits of an in-house UX team and what first steps you can take to build a great one. As well as some quick tips for those looking to maximise their relationships with external partners.
Head of Marketing
Feather & Black
Head of Customer Marketing and Insight
BRAND PANEL - How To Create A 360⁰ View Of Your Customer Journey To Influence And Attribute A More Customer-Centric Approach To Your Multichannel Marketing Campaigns
17:00 - 19:00
Networking Drinks Reception: Whether kicking back with your existing contacts or reflecting on the days learnings whilst making some new ones, come join us for drinks