Emarsys is a leading global provider of cloud marketing software for B2C companies, and the first B2C Marketing Cloud. The company provides actionable intelligence to enterprises targeting their customers, combining machine learning and data science with true personalisation and multichannel delivery to reach customers most effectively, maximising engagement and results. With more than 600 employees in 16 global office locations, Emarsys serves more than 1,500 clients in 140 countries. Every month, Emarsys sends over seven billion messages — helping customers increase revenue and ROI.
Raj Balasundaram is a digital marketing evangelist and Artificial Intelligence Marketing (AIM) advocate. He runs the global solutions and innovation teams for Emarsys, and is responsible for working with customers to translate their brand strategies into consolidated digital approaches. As a trusted advisor for leading marketers, he has successfully helped companies around the world to leverage their digital platforms and data to differentiate themselves from competitors and achieve superior financial results.
With over 20 years’ experience in the technology sector, Andy is an electronics and computing engineer by qualification, and a communicator and marketer by profession. He joined Emarsys in October 2016 to lead the global communications function, where he is responsible for client communications, social media, analyst relations, media relations, internal communications and wider influencer relations programmes. His role focuses on building a world-class department, as well as helping to tell the Emarsys story. The brand is increasingly challenging the marketing status quo and implementing tangible, hype-free AI and omnichannel marketing solutions that are revolutionizing the marketer’s role by providing personalisation at scale to consumer audiences.