The Challenge
British clothing brand that specialising in sailing apparel and fashion, Henri Lloyd, needed to update their ecommerce websites. They partnered with Amaze to replace Henri Lloyd’s suite of brand and ecommerce websites with one site that seamlessly merged their different ranges.
The Strategy
We developed a cohesive digital brand and shopping experience that allows users to browse the product ranges and delve deeper into technical information for marine-wear, create a ‘styled’ look and discover which garments complement those chosen, and then purchase online through newly-developed and easy to use forms.