Article
Automation, Conversion Optimisation • June 3, 2021
...popular CRM questions. 1. Why should an organisation invest in CRM software? There are several positive outcomes from investing in CRM software: revenue growth by finding new customers and selling...
Article
Workbooks‘ guide to getting all-important senior CRM buy-in. While it’s likely that you know the business-boosting benefits of investing in a CRM platform, your company’s key stakeholders might not. Ninety-one...
Article
CRM, Digital Marketing • October 11, 2021
CRM is a core component of the operational toolkit – even SME adoption levels have now reached 79 per cent, according to a recent survey from Workbooks. And yet, CRM...
Press Release
More than half of small and medium enterprises (SMEs) in the UK have changed customer relationship management (CRM) supplier according to the State of the CRM Market 2019 Report from...
Article
Analytics, CRM • September 27, 2021
...reap the business-boosting rewards of your new CRM system long into the future. For additional CRM insights, advice, and information, download Workbooks’ whitepaper: How to guarantee a successful CRM implementation....
Article
Automation, CRM • April 22, 2021
...that particularly benefit from CRM automation are businesses that use a subscription model, where CRM can easily help automate the renewal process. Read: Our essential whitepaper CRM to optimise your...
Article
CRM, Email Marketing • November 27, 2018
...to all things email marketing and Customer Relationship Management (CRM). Marketers working in email and CRM in the UK’s top brands joined us and our expert speakers for an informative...
Article
CRM projects can fail for a number of reasons. Indeed our recent research showed that more than half of small and medium enterprises (SMEs) in the UK have changed customer...
Article
...using CRM? What technology, workflows, and tools do you need? Most CRM projects fail not because the software doesn’t work, but because the project didn’t deliver the business outcomes the...
Press Release
Workbooks, rated number one CRM for customer satisfaction by G2, has published its CRM State of the Market 2021 Report. The annual study of 200 SMEs provides unique insight into...
