The World’s Greatest Marketer

Beyond the hype, what does the role of the super intelligent marketer really look like? And where will the battle between man and machine end up? Just because many marketing tasks can be automated doesn’t mean that they should; so where can AI help and which marketing disciplines will become totally redundant? And when? In his presentation Jeremy will be using IBM Watson, the world’s most powerful marketing AI, to host a live demonstration of the capabilities of Watson, leaving you to decide what the world’s greatest marketer really looks like.

Event Digital Marketing Conference 20 July 2017

Speaker/s Jeremy Waite, Chief Customer Officer at IBM iX,