Why Winning At The Local Level Is Priority For Big Brands
When consumers search for products or services, they expect to see local results. Google and Facebook are personalising CX more and more depending on WHERE consumers are – giving local brands a louder voice. Big brands need to start bringing their brands down to the local level and when they do this successfully, it delivers outrageous results from doubling in-store traffic to significantly growing e-commerce sales. During this presentation Koen will show how you can win at the local level and how some big brands are missing out on big opportunities.
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