Why Identity Resolution Matters To Every Marketer

Multi-channel, omni-channel, cross-channel – the bottom line is that your marketing needs to work wherever your customers are… and they’re everywhere. To enable true people-based marketing you need to be able to identify your customers as individuals, so your marketing is as informed and relevant as it can be. This session will explain why identity resolution should matter not just to digital and programmatic leads, but to every single marketer regardless of discipline.

If you would like the slides shown please email – slides@figarodigital.co.uk 

Event Digital Marketing Summit 25 April 2019

Speaker/s Martin Wallace, UK Head of Marketing at LiveRamp,