What Retail Brands Can Learn From Broadcasters: A Case Study With Halfords

Behaving like a media brand can give you a competitive edge and deliver against hard business objectives. Michael will explain how retail brands can learn from the masters of content – broadcasters – to make their content marketing distinctive, entertaining and effective. He’ll demonstrate how this thinking has been applied to Halfords’ content, before sharing tips on how you can implement a similar strategy.

Event Figaro Digital Retail Conference 14 May 2015

Speaker/s Michael Reeves, Business Development Director at Red Bee,