Transforming a Retailing Giant into a Content Provider: A Case Study With HMV

For decades HMV has been an iconic retail giant and the only name for music and entertainment. Since their demise in the online pricing wars and subsequent resurrection, the retailer has adopted a controversial strategy to leverage the high street opportunity and launched an online content platform to build long-term customer advocacy and send customers back to stores.

Event Digital Marketing Summit 21 October 2015

Speaker/s Louis Georgiou, Co-founder & Managing Director at ,