Think Global, Target Local: The Micro-World of Marketing

Micro-targeting. Micro-segments. Micro-moments. Segment of one. The world is changing and potential customer bases are increasing. But delivering these concepts is difficult to do at scale without a proper strategy. Alex will discuss building a strategy that enables marketers to deliver micro-experiences that increase ROI.

Event Digital Marketing Conference 16 July 2015

Speaker/s Alex Simonson, VP SDL Campaign Management & Analytics EMEA at SDL,