The Psychology Of Referral Marketing
Referral is the most effective form of new customer acquisition, outstripping the likes of PPC and social. With CPAs costing up to 80 per cent less than via other channels, it’s easy to see why brands are rushing to offer refer-a-friend programmes to their customers. But getting your programme live is just the start. Robin takes a look at some of the whip-smart psychological hacks brands such as Gap, The AA, and BT are employing to get their customers sharing more and, in turn, those customers’ friends shopping.
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