The Importance Of Brand Building For Search

The world of search is evolving faster than it ever has before thanks to AI, Machine Learning, improvements in mobile technology, and a matured user base. With search engines such as Google now focusing on things over strings, and human behaviour over proxy metrics, it’s time to look beyond keywords and links to see how more traditional marketing and brand building activity could be driving success online.

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Event Digital Marketing Summit 26 April 2018

Speaker/s Malcolm Slade, Director of Search at Epiphany,