The Five Most Important Marketing KPIs and How to Track Them
Marketing has never been more measurable or more numbers-driven. It is as much about metrics as it is about messaging. To be a successful marketer, you need to be fluent in the numbers and KPIs that are representative of your organisation’s success. In this session Christelle Fraysse will talk about the critical measures of marketing your CEO really cares about; how to calculate and track those KPIs effectively; and how to prove the real value of your marketing efforts and make better decisions.
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