The Empathetic Marketer: Understanding the Human Element of Your Audience
We have never been so equipped to understand our audience and make messages more relevant to them, but to do so we need to think differently. In marketing, whether B2B or B2C, we are ultimately communicating to a human being. We know more about how people make choices than ever before. In this talk, Daryll will provide a brief introduction to new ways of thinking about marketing strategy based on psychology, consumer neuroscience, behavioural economics, and personalisation.
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