The Customer Experience Bubble: The Only Way Is CRM
Is customer experience a bit of a smokescreen? Marketers are talking a lot about the importance of customer experience and rightly so but truly “putting the customer at the heart of everything” still needs to be spearheaded by innovative and evolving CRM practice. Josh Hull, Principle Planner at Edit, will share his insights on offline and online CRM and will explain why it’s so important for you to get your CRM right.
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