The Creation of a Connected Customer
Freesat believes that integrating data into a single customer view will deliver insight that allows brands to analyse a customer’s past behaviour and present activity to deliver tailored, personalised emails. Through the launch of Freesat ID and the overhaul of its customer marketing programme, Freesat has gathered data about customers and prospects. This year Freesat are integrating data sources to create connected customers. Jennifer will tell the story of Freesat’s data challenges and share their plans for the future.