The Consumer Apocalypse: Reinventing Customer Experience
Over the last decade, there have been tectonic shifts in consumer behaviour and even the bastions of retail have fallen foul. Major brands that have previously survived recessions have sleep walked into receivership or cut back on their operations. The challenges that brands now are facing are unlike any other, multifaced, and cross-market. Paul will sum up nine major forces that are driving these changes and offers approaches and examples of organisations who are not dying but thriving by fundamentally changing their business models and marketing strategies.
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