10 Top Tips to Make Your Content Work Harder
There is a huge focus on content marketing currently. It is pointless creating content if it is not going to deliver against a specific business objective. James will offer some practical tips on how to get your content working harder for you. Showcasing real world examples this session aims to discuss practical steps to both create content in a more efficient fashion and implement content marketing campaigns to deliver against specific KPI’s.
The session will also look at ways to identify the right social influencers for your brand and how to harness the power of their audience for a content marketing initiative.