Targeted Paid Social: Treating B2B Decision Makers Like Consumers Using LinkedIn

Even when you’re working in B2B, you need to take the B2C approach. Decision makers want to be treated like consumers, so a targeted marketing approach is the only way. In this session, Jake reveals how Colt delivers targeted messaging to accounts defined by sales to generate hot leads.

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Event Digital Marketing Conference 6 December 2017

Speaker/s Jake Potter, Global Social Media Manager at Colt,