Taming the Digital Personalisation Avalanche

Our transformation into a global, digital society is creating new consumer behaviors and expectations. Yet the digitally-connected consumer expects more and more. Faster, better digital experiences and high-quality brand engagement across multiple channels and devices are now a requirement. This is creating an explosion of customer data and the real-time, instant application of relevant insight has become an expectation rather than a luxury. Alex will discuss how you can engage the digital consumer with seamless, contextual and hyper-personalised experiences.

Event Multichannel Marketing Seminar 11 June 2015

Speaker/s Alex Simonson, VP SDL Campaign Management & Analytics EMEA at SDL,