Social Content Masterclass: The Best And Worst Of Social Media
To inspire social content creators at the Winter Marketing Conference, David Levin will take you on a journey through some of the best and worst media of recent times and the art of platform specificity. David’s social agency, That Lot, which he founded with writer/actor/comedian, David Schneider (I’m Alan Partridge), create content and run social feeds for the likes of Channel 4, Jamie Oliver, HSBC and Have I Got News For You which will provide some of the content here, as well as mistakes by brands, confused celebrities and a few of the golden moments that make us feel happy for a few minutes. The talk will cover tone of voice, design, video, live broadcasting, paid social, engagement and social innovation. May contain jokes.