The Science Behind Subject Line Testing: Find Your Sweet Spot

Everyone tests their subject lines, their images and their content, but no one seems to test their segmentation strategy. Are you testing for testings sake? At what point do all the extra hours justify your ROI? In this presentation we’ll be covering your testing sweet spot, and how AI can help test, measure, learn and optimise your results.

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Event Digital Marketing Summit 25 January 2018

Speaker/s Stefan Britton, CCO at Phrasee,