Save Your Offers And Enhance Your Value

Is there an over-reliance on promotional incentives to encourage conversions within the Travel, Leisure & Tourism landscape? Do we really need to discount? Join us for a quick session where we will be looking at Consumer Behaviours and Psychological Techniques around achieving great results without such heavy reliance on promotions. We will feature examples on ‘Fear Appeals’ to ‘Delight Techniques’, looking at loss aversion and going above and beyond to entice consumers to make that desired action.

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Event Travel & Leisure: Digital Marketing Spotlight 13 September 2018

Speaker/s Matt Tilling, Senior Digital Analyst & UX Lead at Reckless,