A Practical Paid Search Guide From Building The Basics To Granular Audience Segmentation

A look at how a pragmatic and data driven approach to Paid search can quickly transform the profitability of your paid search campaigns, and better serve your audience. This presentation will look at the steps needed to ensure necessary structure basics are in place: from how to structure an account, to nailing quality score. It will also look at the latest audience management of Google features, and how to make the best of them.

Event Paid Search & SEO Seminar 2 February 2017

Speaker/s Fanny Dolo-Kersale, Head of Paid Media at Travelex,