Multichannel Marketing: It’s all About the Journey
Consumer journeys are predominantly occurring online. The digital ecosystem is expanding and data is essential. But do you know which channels are driving new customers to your business? Do you know how to optimise that customer journey? Do you know how all of your ad spend is performing right now? Kelly will explain how to view the multichannel customer journey from first touch to final acquisition, measure your customer’s online journey across multiple touch-points to increase your digital ROI and improve your end-user’s experience.